Maggie Gyllenhaal, who looks like a Fifties screen starlet in the ad, posed in a swimming pool and featured as the face and body of upmarket lingerie label Agent Provocateur.

The indie actress, who has a baby daughter, wears a turban, diamond drop earrings and sexy smalls. She also wears suspenders and splashes about in the bath.

Serena Rees, co-founder of Agent Provocateur, revealed that the sultry brunette was chosen for the campaign because, “she’s not an obvious sex symbol”.

She added, “Maggie’s interesting looking, confident and beautiful in a way that is non-threatening, which makes her appealing to men and women alike.”

You could see another sexy picture of Maggie here

Maggie Gyllenhaal, a Hollywood actress and new mother, is the latest spokesmodel for Agent Provocateur the raunchy underwear firm.

The “Stranger Than Fiction” actress will appear in videos for the British company’s online advertising campaign.

Last year (06), Kate Moss’ appearance in an Agent Provocateur short movie proved such an attraction which result the firm’s website crash.

Maggie Gyllenhaal is presently filming The Dark Night, which is the sequel to Batman Begins, where she takes over the role of Rachel Dawes from Katie Holmes.

It seems another actress will fill up the role of Katie Holmes in a new Batman movie. It was reported that Maggie Gyllenhaal would replace the role, which Katie Holmes left off.Maggie Gyllenhaal is in final talks to star in the movie with Christian Bale. The next installment in the Batman franchise has a title: “The Dark Knight.”

Maggie Gyllenhaal would play the character of Rachel Dawes, the role left by Katie Holmes from “Batman Begins.” It was only in January that Katie Holmes declared she was dropping out of the project.

The cast of the new Batman movie includes Heath Ledger as the Joker and Aaron Eckhart as Harvey Dent/Two-Face. “The Dark Knight” is going to be shown during the summer of 2008.