Paris Hilton may have upped her asking price when she posed n@ked in gold body paint, but the same canâ€™t be said for the drink she was advertising at the time.
Rich Prosecco â€“ sparkling wine in a can â€“ is failing to meet sales targets, with batches of the stuff languishing in warehouses across the world.
Added to that, the company also faces a legal showdown with Italian vintners over the use of the name â€˜Proseccoâ€™.
However Austrian owner Guenther Aloys refuses to blame Parisâ€™ endorsement of the drink for its poor performance in the marketplace.
He said: â€œShe is the perfect advert for our product.
â€œWe have several new campaigns that are already being planned.â€