Tag Heuer Will Not Drop Tiger Woods But They Will ‘Downscale’ His Campaign

Watchmaker Tag Heuer clarified their position after reports claimed that Tiger Woods was axed as a “brand ambassador” because of the cheating scandal.

The company revealed that the partnership with Tiger Woods will continue but they will downscale the use of his image in certain markets for a period of time, which depends on the golfer’s decision too return to professional golf.

Tag Heuer’s recent decision is more in line with the strategy pursued by Gillette, which announced a more “limited” role for the golfer. Tiger Woods has worked with Tag Heuer since 2002.



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