Vanessa Hudgens is to front a new back-to-school campaign for U.S. clothing firm Sears.
The 19-year-old actress was shot by acclaimed director Joseph Kahn for the company’s new ads, which will appear on TV, online and in print.
The â€œDon’t Just Go Back. Arrive.â€ promotion will launch later this month in a bid to encourage school kids to start the new school term in style with Sears’ new line of products.
Richard Gerstein, Sears Chief Marketing Officer and Senior Vice President, revealed: “By partnering with Vanessa Hudgens we’re generating excitement about our back-to-school offering and building our relationship with our young customers and their parents.”