Emma Watson launched a clothing line focused on teens under 24s and planned a promotional photo shoot this month with model Tafari Hinds.
The “Harry Potter” star is the creative advisor for the clothing range, which includes 26 women’s styles and 15 for men, plus a small accessories range. The range that will be available in stores in February 2010. The brand works in partnership with organic producers in developing countries.
Emma is excited with the idea of using fashion to alleviate poverty and she thought that young people are aware of the humanitarian and environmental issues surrounding fast fashion and want to make good choices.