Kanye West competes Kylie Jenner because of cosmetic business.
According to the legal documents, the American singer plans to make DONDA brand makeup, perfumes, lotions and other cosmetics. The brand is named after his beloved mother, who passed away in 2007. Unfortunately, the make-up brand of his sister-in-law Kylie sells out within minutes and the price on eBay is ten times higher than the retail value. That’s the reason why, Kanye will have a tough competition with the sales. Meanwhile, Kanye likes to have a lifestyle brand. The products will include credit cards, cars, wallpaper screens, furnishings, video games, amusement parks, hotels, fitness centers and healthy fast food.