Drew Barrymore: New Face of Gucci Jewelry

Drew Barrymore, the star of “Music and Lyrics”, would be the new face for fine jewelry line of Gucci. It was the first time that Gucci include a celebrity in their ad campaigns.


The actress will emphasize the importance of brand’s fine jewelry line with color images shot by Inez van Lamsweerde and Vinoodh Matadin in a Paris studio.

Frida Giannini, a creative director who was directly involved in everything from the makeup to the backdrop setting, revealed, “Drew brought wonderful energy and excitement to this project. She is such a strong and confident woman, but her humor and sensitivity made her completely disarming.”

The creative director added that she chose the Dutch photography duo for its ability to portray a classic image with a modern edge after several seasons of still-life ads. The campaign’s surroundings re-create a sensual environment as Barrymore lays on a golden beach decked out with lavish jewelry. Fine jewelry is a fast-growing category for Gucci, one that accounted for 4.5 percent of the company’s revenues of 2.1 billion euros, or $2.82 billion, last year.

The campaign launches in the September issues of fashion books worldwide.

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